Where ideas take shape

The Desk - Geneva-based creative studio for brand strategy, art direction and content production

The Desk is a Geneva-based creative partner working across brand strategy, art direction, and content production
A place where ideas take shape to align what you say with what people see

An approach tailored to your needs

Whether you're starting from scratch, looking for a fresh perspective or an extra set of hands, The Desk adapts to your project, timing and ambitions.

Discover

Rooted inside watchmaking culture, The Desk carries a deep fluency in its codes, its standards, and the level of craft it demands
That expertise extends to companies beyond horology that share the same commitment to excellence

Selected work

Each project is a conversation between strategy and aesthetics - shaped with intention, delivered with craft.

Projects
Hublot - Big Bang Campaign
Hublot Big Bang Campaign Art direction & content production.
De Rijke & Co - Brand Narrative
De Rijke & Co Brand Narrative Stratégie & direction éditoriale.
Amida - Lookbook 2024
Amida Lookbook 2024 Content & direction éditoriale.
Furlan Marri - Spring Editorial
Furlan Marri Spring Editorial Creative direction & styling.
Jaeger-LeCoultre - Master Control
Jaeger-LeCoultre Master Control Brand storytelling & press content.
The Desk - Studio Editorial
The Desk Studio Editorial Self-initiated - in-house concept.
Amida - Product Stilllife
Amida Product Stilllife Photography & creative direction.
De Rijke & Co - Product Identity
De Rijke & Co Product Identity Identité visuelle & naming.
The Desk - Concept 2026
The Desk Concept 2026 Exploration visuelle - direction prospective.
Furlan Marri - Campaign 2025
Furlan Marri Campaign 2025 Art direction & post-production.
Amida - Campaign Visual
Amida Campaign Visual Art direction & production photographique.

About

Behind the Desk

Not an agency. Not a freelancer. The Desk sits exactly where those two worlds meet: the rigor and structure of a studio, with the agility and proximity of a single point of contact. Every project is handled personally, from the first conversation to the final delivery.

Learn more
Laure Michel, founder of The Desk

Let's Work
Together

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